Target Tries to Solve an In-Store Shopping Problem

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Target Tries to Solve an In-Store Shopping Problem

The Motley Fool

The company seeks to lead customers where they want to go.

One of the major frustrations for shoppers comes when they know what they want in a store, but can’t seem to find it. That’s an area where digital retailers have an edge because as long as the consumer knows the name of an item, it’s only a few keystrokes away.Target (NYSE:TGT) plans to solve that problem by adding technology to its app that will show customers where to find what they are looking for.

TARGET PLANS TO ADD TECHNOLOGY TO ITS APP THAT MAKES IT EASIER TO FIND WHAT YOU ARE SHOPPING FOR. IMAGE SOURCE: TARGET. 

What is Target doing?

The department store has been working to integrate its digital and in-store experience while also making its stores easier to navigate. This has included non-technology-based solutions like adding one entrance for quick-serve items and another for the chain’s customer’s looking to have a more drawn out shopping adventure.

Target has also been working to lay out its stores to put items and services in the most logical places possible. That could be as simple as putting grab-and-go snacks and drinks near the entrance to having designated parking for picking up orders placed online.

In the latest effort to improve its in-store shopping experience, the company has integrated what it called a “beacon and Bluetooth technology that shows your location on the app’s map as you move throughout the store,” according to a press release.

The company described it…Read More

Lakeem Khodra
Lakeem Khodra
News Writer/Contributor at Tyranny News @lakeemk

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