In a season best described as one of perpetual “fourth-and-long” for the NFL, the league and its broadcast partners today received more bad news about TV ratings and their ever-thinning pocket books. How the NFL is responding to its second successive season of protest-induced slump is an astounding decision to pursue even more fan-alienating social justice activism!
Countless fans are boycotting the league, which only recently attempted to stop the disrespectful anthem protests. MRC President Brent Bozell previously asked football fans “to support our flag and turn off the NFL” for a week. Offended fans went well past that week as they continue to turn off/tune out the NFL.
The Sporting News’ Michael McCarthy wrote, “Through Week 5, the NFL TV numbers were down 7.2 percent, according to Nielsen data. That drop came on top of a 7 percent downturn last season.”
Dade Hayes of Deadline Hollywood reports that “Credit Suisse believes CBS will disappoint investors when it reports quarterly earnings on Nov. 2 due to softer ratings for Sunday NFL games. Analyst Omar Sheikh has trimmed his estimate of earnings per share by 5% to $1.08.”
Fellow Deadline Hollywood reporter Dominic Patten noted that Week 6 ratings for Monday Night Football were down 13 percent from the previous week, to just a 3.7 rating among adults 18-49. Last week’s ratings were inflated by a surge in viewers at halftime when the broadcast featured a trailer debut of Star Wars: The Last Jedi.
There’s no way to sugarcoat this misery index. Fewer people are watching and the league and its…Read More