Michaela claimed her fuel-injected pushiness masked a yawning lack of confidence. Not coincidentally all three received their board-room marching orders while clubbable IT…Read More
It was time for a mixed grilling on The Apprentice as the five remaining candidates pitched their business plans to Lord Sugar’s panel of inquisitors/besuited Rottweilers. As ever, interviews week provided TV blood sport of the highest calibre, with the contestants variously exposed as delusional, hot-headed and overwrought (or, in the case of flakey florist Elizabeth, all three simultaneously).
Obviously this was all for the benefit of the cameras – the fake drama ratcheted to ludicrous levels as construction business owner Michaela Wain was confronted with big fat files representing the many companies she currently presided over and sweet entrepreneur Sarah Lynn asked to explain how her carton of candies differed from lookalike rival offerings. “Mine’s got a bow,” was her response – a weedy answer that somehow did not prevent her reaching the final, where she will face off against human quiff James White and his very boring (and thus inevitably victorious) IT recruitment concept.
Of the five candidates who made it to week 12, three might be generously described as deeply idiosyncratic. Joanna Jarjue, a digital marketing manager, was as calm and collected as a firecracker at Halloween. Elizabeth McKenna, owner of a florist chain, would pick a row with a potted planet (actually she wouldn’t because she loves potted plants more than any human being).