Apple has long inspired an almost religious devotion among customers and tech aficionados — but it just seriously undermined its fans’ faith and loyalty.
The company on Wednesday acknowledged what some people have long suspected: that it has been secretly stifling the performance of older iPhones.
Critics have accused the company in the past, based on anecdotal evidence, of purposely slowing phones to compel users to upgrade to the latest model. While Apple admitted to the practice on Wednesday, it sought to underscore that it had done so for a purely altruistic reason: to prevent older phones from shutting down unexpectedly.
The justification hasn’t mollified Apple’s outraged fans. If anything, the company’s statement has stoked the conspiracy theories, and for good reason.
By the company’s own admission, it’s been throttling the performance of iPhones since last year.
Apple hasn’t explained why it didn’t disclose the practice until now, after GeekBench released charts based on its data that showed how older iPhones were not performing as quickly as they had when they launched.
Apple’s secrecy — a badge of honor when it comes to unveiling new products — is certain to encourage distrust in this situation. Apple comes across as an organization that was intentionally hiding something, something it acknowledged only…Read More