The world’s biggest YouTube stars are seeing a massive slowdown

January 3, 2018
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January 3, 2018

The world’s biggest YouTube stars are seeing a massive slowdown

Business Insider

  • YouTube personalities like PewDiePie and Zoella are seeing a massive slowdown in subscriber growth and views, according to social stats analysed by Business Insider.
  • YouTube stars have seen years of growth as vlogging has exploded, but it looks as though the golden days are over and the most business-savvy creators will need to diversify.
  • Popular creators like H3H3Productions have blamed YouTube’s algorithms for an apparent slowdown in subscribers or viewers.
  • There’s no official explanation, but YouTube has had to tweak its algorithms a lot in 2017 to tackle inappropriate content.

The internet is a fickle mistress.

Popular YouTube stars like PewDiePie and Zoella are seeing a huge slowdown in their online subscriber growth, signalling that even the top earners will need to look beyond video to maintain their popularity and income.

Business Insider analysed statistics from SocialBlade, a website that tracks channel statistics for YouTube and other social networks, and found a trend of slowing subscriber growth and channel views.

Famous YouTubers experienced years of massive growth, but it’s slowing down

Felix Kjellberg, a YouTube star known as PewDiePie, at the launch of his book “This Book Loves You.”John Lamparski/Getty

Let’s look at PewDiePie, one of the most successful and established YouTubers, whose real name is Felix Kjellberg.

As PewDiePie, Kjellberg built a base of fans who enjoyed watching him play games, though he quickly branched out into goofball comedy and, increasingly, philosophical musings about the news, his fame, and YouTube as a platform.

This graph shows that Kjellberg’s total…Read More

Lakeem Khodra
Lakeem Khodra
News Writer/Contributor at Tyranny News @lakeemk

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