The internet is a fickle mistress.
Popular YouTube stars like PewDiePie and Zoella are seeing a huge slowdown in their online subscriber growth, signalling that even the top earners will need to look beyond video to maintain their popularity and income.
Business Insider analysed statistics from SocialBlade, a website that tracks channel statistics for YouTube and other social networks, and found a trend of slowing subscriber growth and channel views.
Let’s look at PewDiePie, one of the most successful and established YouTubers, whose real name is Felix Kjellberg.
As PewDiePie, Kjellberg built a base of fans who enjoyed watching him play games, though he quickly branched out into goofball comedy and, increasingly, philosophical musings about the news, his fame, and YouTube as a platform.
This graph shows that Kjellberg’s total…Read More