You are being conned: Former Big Food ad exec unveils marketing tricks

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You are being conned: Former Big Food ad exec unveils marketing tricks

Natural News

You are being conned: Former Big Food ad exec unveils marketing tricks used by food manufacturers that persuade you to “super-size it”

(Natural News) Many believe in the saying “bigger is better”, and it’s this adage that has become a common marketing ploy in the food industry. According to former McDonald’s advertising executive Dan Parker, this is but one of many tricks being used to fool people into eating supersized food portions. Another one is to reduce the size of certain foods without changing the price, leading people to view the family-sized versions being better in terms of value.

Speaking to the DailyMail.co.uk, Parker cited two examples that demonstrated these maneuvers. The first was the Mars Galaxy chocolate advert that featured a computer-generated version of British actress Audrey Hepburn. In the commercial, Hepburn chooses to sit at the back seat of a car instead of next to a male admirer so she could consume a large chocolate bar by herself. “This creates the illusion that a 100g or so chocolate bar is a single portion for someone as glamorous, slender and admired as ‘Audrey’,” said Parker.

The second was a Walkers commercial starring Gary Lineker, former English footballer turned sports broadcaster. Lineker is visited at a hospital by his children. He speaks glowingly of various chips found in his large bag of Walkers MixUps, leading his children to incapacitate him further to steal his chips. Parker explained that both of the commercials “promote hefty portion sizes.”

He added that these…Read More

Lakeem Khodra
Lakeem Khodra
News Writer/Contributor at Tyranny News @lakeemk

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